Nische

Niches in business represent specialized segments within a broader market where companies focus on catering to specific needs or preferences of a targeted audience. This strategic approach allows businesses to differentiate themselves and build a dedicated customer base. Examples of niches include boutique fitness studios that cater to specific workout styles such as high-intensity interval training (HIIT) or yoga for specialized demographics, artisanal or organic food markets focusing on a particular dietary preference, and eco-friendly or sustainable product lines serving environmentally conscious consumers. These niches enable businesses to establish a unique identity, tailor their offerings, and connect with a more defined and loyal customer base.